The core strategy behind any supreme organization, any company who truly dwarfs their comp...
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Posted on Monday, April 14th, 2014 Add your comment
The core strategy behind any supreme organization, any company who truly dwarfs their competition and creates massive customer loyalty, is to anticipate and meet your customers’ needs in a way that no one else is.
Others are making a product or providing a service. They are the commodities. You are unique; you
have differentiated your business by helping your customers solve a specific problem in a bold way. This is the key
to making sure no one else in your industry even comes close. Read More »
Posted on Monday, April 7th, 2014 Add your comment
Successful businesses—ones that continually improve and produce consistent results—share a lot in common with high-performance athletes. Both must consistently outperform their competition and produce winning results. Creativity, discipline and productivity must merge into a force that’s greater than the sum of its parts. This is true whether you’re a small business or an Olympic champion.
Force #6 of the 7 Forces of Business Mastery, Constant Optimization and Maximization, is about your ability to take an existing core process, especially one that’s already been profitable, and execute it more efficiently, so that you are continuously evolving your business to the next level of success.
Sometimes, the biggest growth opportunities don’t come from new initiatives, but rather from taking the core processes the business is already doing and executing them more effectively. A small incremental improvement made in a few key areas can result in geometric growth to the business as a whole.
Here are four keys:
Posted on Monday, March 31st, 2014 Add your comment
When you embrace the spirit of Constant and Never-ending Improvement—what I call CANI—you are always making new plans and projections for your business and charting the path forward. But as countless disclaimers state, past performance does not always indicate future results.
While strategic innovation is imperative, so too is keen attention to the small details that will determine your levels of profit or loss. Your ability to measure these key indicators and continuously make the right adjustments will determine your levels of success as you grow your business.
Force #5 of the 7 Forces of Business Mastery is Constant Anticipation: The Power of Financial and Legal Analysis. This is about knowing the real markers of progress, having systems in place to monitor these indicators on a daily basis, and taking corrective action as needed. Following these three precepts will enable you to provide a solid framework for growing your company.
1. Be Financially Literate
You wouldn’t attempt to fly a plane without a clearly visible instrument panel. To avoid flying blind at the helm of your business, you must be intimately familiar with your balance sheet, income statement, cash flow statement and statement of equity. When you know what these are; what they mean; what affects them; and the outcomes these financial statements predict, you are in a much better position to avoid the inevitable turbulence and reach your ultimate destination—your dream business.
Posted on Monday, March 24th, 2014 Add your comment
In business, sometimes you have to re-think your approaches—even those that have been successful—to create even bigger results. This is especially true in sales, where it’s imperative to have a variety of channels, and superstar sales people. Force #4 of the 7 Forces of Business Mastery is Constant Improvement and Implementation of Sales Mastery Systems.
Even if you’re in the midst of a gangbuster run, it’s essential to constantly optimize your sales channels and the performance of your sales partners and team. These Five Strategies for Dominance are about selecting, training and strategizing with sales partners to produce better results.
1. Start by Choosing the Right Partners
You must inspire a standard of greatness in everyone who represents your product. Choose partners who are passionate about your company, possess a top-notch work ethic, and will be unstoppable in growing your business. They should already have well-established customer bases and sterling relationships with those customers.
Posted on Thursday, March 20th, 2014 Add your comment
If you think the world economy is out of the woods, think again. That’s what “rogue economist” Harry S. Dent, Jr., says in his new book, The Demographic Cliff, which predicts a major deflation that will weaken the economy sometime over the next five years.
In this bonus chapter of the book, Harry explains why he believes China, the “800-pound gorilla in the room,” is about to see its own bubble burst. Dent shows how If China’s economy is damaged how it could impact virtually every major market in the world. Get it here.
How can you protect yourself, your family and your business so that you thrive in the turbulent years ahead? How and where should you invest your money? Discover these answers and more by checking out Harry’s book, available now on Amazon.
Posted on Tuesday, October 15th, 2013 5 Comments
Posted on Friday, September 27th, 2013 One Comment
Posted on Wednesday, September 18th, 2013 One Comment
Posted on Thursday, June 20th, 2013 6 Comments
What do customers get from you, and what do they get from your competitor? This is the essence of the customer experience, and it’s what differentiates your business. The better you are at shaping that experience, the greater your reach—and your profits.
Force # 3 of the 7 Forces of Business Mastery is World-Class Marketing. Fundamentally, it requires knowing:
- Who your customers are, and what they want and need
- How to tell your core story in a way that compels them to buy
- Everything there is to know about your product or service, so you can educate your prospects about why your offering is the best choice
A strategic social media presence can help make your customer service more responsive, enable you to reconnect and reengage with your customers, and make your marketing truly world-class. Here are five essential keys to making it happen.
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Posted on Monday, June 17th, 2013 One Comment
Is innovation important? Ask Blockbuster if they saw Netflix coming. Here’s a hard truth: The market will always be searching for something new—and you, not your competitor, must be the one to give it to them. Understanding and enacting these four principles is essential to kick-starting a state of constant and successful evolution in your business. This is Force #2 of the 7 Forces of Business Mastery: Constant and Strategic Innovation: Products, Service & Delivery.
1. Unlock and Unleash Your Power to Create Progress
Pinpoint what’s blocking your company’s path forward. All the motivation in the world is useless without insight into your—and your company’s—method of operation, and why your vision could be at a standstill. Use your business map (as we discussed last week) to understand where your products are now and to clearly define where you want them to be.
2. Make Your Target Innovations Compelling
Only when you have a compelling vision for the future of your products, services and delivery will you be able to effectively hit your target. Come up with powerful reasons to innovate. And, remember innovation comes in many flavors—it’s not just about high-tech advances or efficiencies in your process. You can innovate how you approach your relationship with your customers, or add a new voice or perspective that sees your products and services in a new light.