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Featured Blog Posts
Posted on Tuesday, October 15th, 2013 2 Comments
Posted on Friday, September 27th, 2013 One Comment
Posted on Wednesday, September 18th, 2013 Add your comment
Posted on Thursday, June 20th, 2013 4 Comments
What do customers get from you, and what do they get from your competitor? This is the essence of the customer experience, and it’s what differentiates your business. The better you are at shaping that experience, the greater your reach—and your profits.
Force # 3 of the 7 Forces of Business Mastery is World-Class Marketing. Fundamentally, it requires knowing:
- Who your customers are, and what they want and need
- How to tell your core story in a way that compels them to buy
- Everything there is to know about your product or service, so you can educate your prospects about why your offering is the best choice
A strategic social media presence can help make your customer service more responsive, enable you to reconnect and reengage with your customers, and make your marketing truly world-class. Here are five essential keys to making it happen.
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Posted on Monday, June 17th, 2013 One Comment
Is innovation important? Ask Blockbuster if they saw Netflix coming. Here’s a hard truth: The market will always be searching for something new—and you, not your competitor, must be the one to give it to them. Understanding and enacting these four principles is essential to kick-starting a state of constant and successful evolution in your business. This is Force #2 of the 7 Forces of Business Mastery: Constant and Strategic Innovation: Products, Service & Delivery.
1. Unlock and Unleash Your Power to Create Progress
Pinpoint what’s blocking your company’s path forward. All the motivation in the world is useless without insight into your—and your company’s—method of operation, and why your vision could be at a standstill. Use your business map (as we discussed last week) to understand where your products are now and to clearly define where you want them to be.
2. Make Your Target Innovations Compelling
Only when you have a compelling vision for the future of your products, services and delivery will you be able to effectively hit your target. Come up with powerful reasons to innovate. And, remember innovation comes in many flavors—it’s not just about high-tech advances or efficiencies in your process. You can innovate how you approach your relationship with your customers, or add a new voice or perspective that sees your products and services in a new light.
Posted on Friday, June 14th, 2013 4 Comments
The pace of change has accelerated to the point where a business plan is no longer enough to plot the future of your business with any certainty. Disruptive technologies or unexpected competitors can come along and displace your business overnight. How do you position your business in this hyper-competitive environment?
D This is force #1 of the 7 Forces of Business Mastery: Know Where You Really Are and Create an Effective Business Map.
To create an effective business map, first ask yourself “What business am I in?”
And then drill a little deeper. For instance, what business is Starbucks in? Most people would say the coffee business. But ask Starbucks CEO Howard Schultz, and he will likely tell you about his trip to Italy, where he saw people eagerly meeting in cafes before and after work. He saw the promise of a transitional meeting place between home and work, and that was the seed that grew into Starbucks. He knew his business was about creating an experience, not just delivering coffee.
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Posted on Friday, April 19th, 2013 2 Comments
We all know our economic recovery absolutely depends on small businesses. But not all businesses are made equal. It’s high-growth businesses that will be essential to our upswing — a recent McKinsey study shows that 1 percent of US companies that are growing at the highest rate account for 40 percent of all net new jobs.
Every industry has its high-growth entrepreneurs: from construction to energy to financial services to tech. And you’ll find them in every area of the country. These powerhouse businesses — which hire, innovate and expand at disproportionately high rates — make up between 1 and 5 percent of every business sector in today’s market. Too often, good businesspeople fail because they do the right thing at the wrong time.
If you’re looking for the edge to thrive in any economy, I have spent three and a half decades collecting the best business strategies from the most brilliant minds in the world. Let me share them with you with my first-ever free online business course, The Ultimate Business Advantage. I designed it to help leaders of small- and medium-size businesses grow and expand even in volatile economic times.
Here’s a sneak peek of our first session:
Like what you see? Take my complementary offer to sign up today with code UBADRIVE for a limited time. The first session is now available on demand.
Posted on Monday, March 11th, 2013 One Comment
While these are challenging times, they are also times of opportunity. In fact, the best companies have always excelled in the most difficult eras. More than half of the Fortune 500 were birthed in an “economic winter”—a recession or a depression. Companies like Disney, Apple, Exxon, Microsoft and FedEx were launched when the rest of the business world was licking its wounds.
If you can learn, as they did, not only to become more efficient, but to also optimize sales in this environment, you’ll be able to dominate in any economy. Whether you’re an army of one or a multi-billion dollar corporation, there are principles and strategies that you must understand and master to take your business to the next level. The 7 Forces of Business Mastery are about creating a system that improves your business by empowering you with the skills and tactics you need to gain an invincible advantage—in any environment.
Posted on Monday, November 12th, 2012 9 Comments
This is a guest post by my dear friend and colleague Scott Klososky, former CEO of three successful startups, including Webcasts.com, which he sold for $115 million. For more on how to leverage social media to grow your sales, join Scott and I in a complimentary online training session this Friday, Nov. 16. Register now.
By Scott Klososky
Social technologies provide a powerful collection of marketing tools, and they are inexpensive compared to other forms of marketing. Companies including Starbucks, Nike, Pepsi, Dell, Dirt Devil, IBM and JetBlue have already seen tremendous results from social marketing methods, and they are gaining traction with tools like customer intelligence, email, word-of-mouth campaigns and viral video—all tailor-made to provide huge benefits for businesses.
Let’s take a closer look at three techniques that can make an immediate positive impact on your marketing efforts:
Customer Intelligence – Most organizations simply maintain a database with a name, contact information and company. A customer intelligence strategy would increase the data to 20 or 30 fields of information and would include a mix of business and personal data. This data can be gathered by simply asking, or through harvesting the information from online social sites where your customer already belongs (LinkedIn, Facebook, Twitter, etc.)
Many businesses now automate this process by connecting their CRM systems to services that find every new customer online and harvest social profile information automatically. It is now possible to monitor online actions of customers for keywords that might create alerts at the business so action can be taken. For example, if a customer updates a LinkedIn profile with a job change or promotion, your database could be automatically updated, and you could send a congratulatory message.
Posted on Sunday, November 11th, 2012 Add your comment
Are you leveraging social media to drive more sales? Join me and Scott Klososky, a world-class leader in helping companies implement Socially Facilitated Selling (SFS), to learn innovative tools and strategies in an exclusive online training event — my compliments.